Birgit Rootsi

Birgit has over ten years of experience in marketing and communication. She has worked both in private healthcare and in a communication agency serving large clients. As a trainer, she helps leaders apply AI tools that speed up organisational, analytical and content creation processes and support the achievement of strategic goals.

In training sessions, Birgit focuses on using artificial intelligence to improve everyday work:

• simplifying the manager's workflow and supporting teamwork
• planning and implementing development processes
• developing brand messages and creating communication strategies
• planning marketing campaigns and analysing their performance with the help of AI
• creating content for different channels (social media, newsletters, press releases, blogs)

Birgit led the marketing and communication team at Meliva Estonia for more than seven years. During her time there, the company grew from three clinics to twenty-three, becoming the largest private healthcare service provider in Estonia. Before that, she worked as a strategic communication consultant at the agency Miltton New Nordics, where she advised clients on developing and implementing communication strategies. Earlier in her career, she worked at the Good Deed Foundation, where she advised social enterprises and NGOs on strategic planning, impact assessment and organisational development.

As a former debater and a member of the board of the Estonian Debating Society, Birgit has supported the development of debate education in schools, organised debate tournaments and camps, and managed partnerships.